IDB, ElTarek partner to launch first co-branded Mastercard credit cards
Industrial Development Bank (IDB) has signed a cooperation protocol with ElTarek for Automotive Trading, Importing and Distribution to launch co-branded Mastercard credit cards, marking the first collaboration of its kind between the two companies. The cards will target ElTarek customers, including new car buyers and service centre customers, and will be available across three tiers: Titanium, Platinum and World Elite. Cardholders will benefit from a range of offers and privileges provided by IDB, ElTarek and Mastercard, designed to enhance their everyday payment experience. World Elite Mastercard cardholders will also gain access to The Mastercard Collection, a suite of premium dining, entertainment and travel benefits available through a global network of participating partners. These b…