Mastercard Taps the Domestic Market Where Only One Adult in Five Transacts Digitally
Entry into the domestic market would broaden Mastercard's role from international transactions to local payments and financial inclusion. However, much will depend on rules still in draft, from minimum security standards to how financial data is handled. Mastercard is seeking regulatory approval to enter the domestic payments market. The global payments company wants to move beyond cross-border transactions, bringing digital payment technologies and services to farming communities. Only 21pc of adults made or received a digital payment in the preceding year, according to the World Bank's 2024 figure.